Human-Centered Leadership

claudesilver
3 min readOct 28, 2021

Imagine running a company built to service Fortune 100 clients in a highly strategic and creative way. Imagine running that company without empathy, kindness and care of your employees, a place where no one says thank you, people don’t respect that they are among other intelligent people, and no one cares if someone is crying in the bathroom.

Truly, try to imagine running that company without paying attention to the heartbeat of the culture. There is not a person reading this that would raise their hand to work at said company. There is not one person that would jump at the chance to spend 8–10 hours a day at a company built with no soul.

Now imagine a company built with people at its core, where Emotional Intelligence (EQ) and IQ are equally valued. Where IQ and the P&L are not the only measures of success. This is VaynerMedia, and I am the Chief Heart Officer at VaynerMedia. My number one priority is to care for the heartbeats of 1200 + humans as they work to create exceptional stories, serve clients every day and make VaynerMedia the best creative agency around.

My job is to oversee their entire experience at VaynerMedia and develop a strong team that can scale me at doing this. Some might substitute “Human Resource” for Heart, and that’s understandable, but “HR” only encompasses a quarter of what I do. In fact, I renamed the department “People…

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claudesilver

Heart Leader. First Chief Heart Officer. @VaynerMedia. Emotional Optimist! Always have a song in my head!